30Apr, 2024

The impact of AI in brand marketing

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Summary

Andrew Stoves is delighted to invite you to his webinar exploring the impact of artificial intelligence (AI) on brand marketing.

Speaker

Andrew Stoves

Partner

Guest Speakers

Dylan Viner

Chief Strategy Officer at TRIPTK

Ivan Wicksteed

Chief Marketing Officer at GoHenry, Founder and CEO of Eve

Markus Hutchins

Brand Strategy and Insights, Director at IBM

About this event

In a world that is changing rapidly with advances in technology, we're exploring the impact of AI on brand marketing in this lunchtime webinar. Join our discussion to hear from experts in the space, as we discuss:

  • The impact of AI on the business cycle
  • AI as a replacement of human marketers
  • How do brands become more humanized with the use of AI?
  • Where will AI be in 5 years time?


Andrew will be speaking with leading marketers who are utilizing AI in their role:

  • Dylan Viner: Over the last 15 years, Dylan has helped some of the most famous brands in the world, as well as some that you might never have heard of. He's worked on everything from Netflix and Google to Nike and Microsoft, 3D printers and fluffed marshmallow vodka to autonomous driving and cannabis. His work has been internationally awarded for its creativity and effectiveness, including an EMMY nomination that his mom is particularly proud of.
  • Ivan Wicksteed: Ivan is a seasoned CMO with a history of working with both Fortune 100 companies (Coca-Cola, Nike, Old Navy) and successful startups (Oscar, Aspiration, GoHenry). He is currently the Founder and CEO of Eve, an AI company providing human-like companionship to Seniors. 
  • Markus Hutchins, Markus is an award-winning strategy leader, with nearly two decades of experience leading multidisciplinary teams to build brands, creative campaigns, and digital experiences. Currently the global discipline leader of brand strategy at IBM, his career includes key roles at R/GA, AKQA, and Interbrand, and leading brand strategy for Meta's Messenger. He's a fierce advocate for the role of brand in organizations, having led global campaigns for Samsung, digital transformation for Verizon, and brand advancement at IBM.

Sign up today to hear all of this and more, with the chance to ask your own burning questions around the impact of AI in brand marketing.

Where: Microsoft Teams

When: Tuesday, 30th April, 12:00pm

Date and time

Tue 30 Apr, 2024
12:00 pm

Location

Microsoft Teams

3Search | England and Wales, (Registration Number 09135328)
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